// Compare
Zero CRM (zero.inc) vs Ahoy
Zero calls itself the zero-click CRM: an automation-first GTM platform with a built-in lead database, continuous enrichment, signal monitoring, and outbound sequences. Zero has no pricing page yet, but its llms.txt states $60 per seat per month with 100 AI credits per seat and top-ups beyond that, and Zero says the page and self-serve signup arrive on September 15, 2026. The ambition is a system that thinks ahead of you - from data entry all the way to finding your next customer. It is a genuinely automation-first vision, built by founders who scaled Smartly.io.
Ahoy shares the starting premise - manual data entry should not exist - but lands differently on autonomy. Zero aims to remove the clicks. Ahoy keeps exactly one: agents perceive signals, reason, and prepare the action, and you approve it. AI prepares the work. You bring the judgment.
Who should pick which?
Choose Zero if…
- You want lead sourcing, enrichment, and outbound sequences in the same tool as the CRM
- Your stack is PLG-flavored - their PostHog, Stripe, and Linear integrations fit it
- Maximum automation with minimum touch is the explicit goal
- You are comfortable with an early-stage vendor and with AI usage metered in credits
Choose Ahoy if…
- You want a documented human-in-the-loop model - every agent action prepared for your one-tap approval
- You want a fully configurable data model with custom objects, not only AI-extracted properties
- You're growing past the earliest stage - roles, permissions, and multi-workspace carry Ahoy into the mid-market
- Your priority is working the pipeline you have, not sourcing a new one
How do Zero and Ahoy compare on features?
| Zero | Ahoy | |
|---|---|---|
| Built to | Remove the clicks - autonomous data entry through prospecting | Act, with your approval - one tap between signal and action |
| Automatic data capture | Mailbox and calendar sync; LinkedIn Chrome extension | Emails, calls, and meetings captured; records updated automatically |
| Call intelligence | Circleback, Fireflies, Granola, and Fathom integrations; its own call recorder is not listed as generally available | Included from Starter - native |
| Human approval model | Not documented publicly | One-tap approval and guardrails by default |
| Lead database / sourcing | Built-in lead database, AI lead scoring, signal monitoring | Not a focus - Ahoy works the pipeline you have |
| Outbound sequences | Yes - sequences built in | Proactive follow-up automation included |
| Configurable data model | AI properties - LLM-extracted fields on records | Fully configurable; custom objects on Pro |
| Integrations | Gmail, Google Calendar, Outlook, LinkedIn, Slack, Notion, Stripe, PostHog, Linear, Intercom, Apollo, Instantly, and more; REST API and MCP server in beta | Gmail, Calendar, Slack, Meet built in |
| Security | SOC 2 Type I; Type II in progress (per its llms.txt) | SOC 2 Type I and Type II, HIPAA |
| Stage | Early stage (pre-seed, self-announced); Helsinki; customers since 2024 per Zero | Launched 2026; open to new customers |
How do pricing and packaging compare?
| Zero | Ahoy | |
|---|---|---|
| Pricing model | $60 per seat per month, stated in Zero's llms.txt; no pricing page until September 15, 2026 (Zero's date) | Published per-seat tiers: Starter $79/seat/mo billed annually ($99 monthly), Pro $165/seat/mo billed annually; Growth custom. AI included in the seat, no onboarding fees |
| AI costs | Credit-metered: 100 credits per seat per month included, add-ons and top-ups beyond that; per-operation costs not published | Included, unlimited - never credit-metered |
| Onboarding fees | Not publicly listed | None |
| Trial | Free trial with 3,000 credits (per llms.txt); self-serve signup from September 15, 2026, demo request before then | Available now - book a demo |
Zero details are from their public pages, June 2026. Check their site for current pricing.
Why do teams switch?
Zero clicks is the wrong number
Full autonomy sounds clean until an agent emails the wrong champion or reprioritizes a live deal. Ahoy's answer is one click: the agent does the perceiving, reasoning, and drafting, and the send waits for you. Judgment stays where it belongs while the busywork still disappears.
Your data model, not just AI properties
Zero's records grow AI-extracted properties - useful, but the schema follows what the AI finds. Ahoy gives you a fully configurable data model with custom objects, so the CRM matches how you actually sell, and the agents keep that model current instead of inventing their own.
CRM first, prospecting second
Zero bundles lead sourcing into the platform, which is real value if outbound is your bottleneck. Ahoy concentrates on the deals already in motion: keeping records true, catching deal drift, and preparing the next best action. Most sales teams lose more revenue to slipped follow-ups than to empty lead lists.
Frequently asked questions
What is Zero CRM?
Zero (zero.inc) is a venture-backed startup building what it calls the zero-click CRM: a B2B platform that pairs the CRM with a built-in lead database, automatic enrichment, signal monitoring, and outbound sequences, with AI agents handling data entry and prospecting autonomously. It was founded by operators who scaled Smartly.io, and it sells demo-first, without published pricing.
What is the difference between zero-click and one-tap?
Zero's goal is removing human steps entirely - autonomous data entry, enrichment, and prospecting. Ahoy deliberately keeps one step: agents prepare each action and you approve it. Both eliminate the busywork; they disagree about whether the final decision should be automated.
What does Zero (zero.inc) cost?
Zero's llms.txt states $60 per seat per month with 100 credits per seat, plus credit add-ons and top-ups; the pricing page itself is due September 15, 2026. Ahoy publishes its pricing: Starter $79 per seat per month billed annually ($99 monthly), Pro $165 per seat per month billed annually, Growth custom - with AI usage included on every plan and never metered.
Does Zero compare itself to Ahoy?
Yes. Zero published a Zero vs Ahoy page on August 31, 2026. On the facts we checked it is fair, and it is the source of the September 15 pricing date. Read both; the disagreement is about autonomy, not about what either product does.
Is this the same Zero as ZeroAI CRM or 0crm.app?
No. This page compares zero.inc - the zero-click CRM founded by ex-Smartly.io operators. ZeroAI CRM and 0crm.app are unrelated products that happen to share the name.
Does Ahoy have a lead database like Zero?
No. Ahoy enriches and works the contacts and deals you bring, rather than bundling a prospecting database. If sourcing is your main constraint, that is a genuine point in Zero's favor.
Can I migrate from Zero to Ahoy?
Yes. Contacts, companies, and deals come with you, and the Ahoy team works through migration during onboarding. Request a demo and we will walk through it.
More comparisons: Attio vs Ahoy · HubSpot vs Ahoy · Salesforce vs Ahoy · Lightfield vs Ahoy · Day.ai vs Ahoy · Clarify vs Ahoy · Octolane vs Ahoy · Attio vs Clarify · Attio vs HubSpot · What is an AI-native CRM? · Ahoy plans
Alternatives: HubSpot alternatives · Salesforce alternatives · Attio alternatives · Clarify alternatives